Kids won’t let it go: Why Disney’s Frozen is everywhere this Christmas

Kids who have summer all year round now want to build a snowman…


Film: Frozen (2013).  This image released by Disney shows, from left, Anna, voiced by Kristen Bell, Olaf, voiced by Josh Gad, and Kristoff, voiced by Jonathan Groff in a scene from the animated feature "Frozen."   (AP Photo/Disney) Frozen – there is no escape (Picture: AP Photo/Disney)

There are two kinds of people in the world: people who don’t have kids, and people who are really, really sick of Disney’s Frozen.

If you don’t know your Elsa from your elbow and the words ‘do you want to build a snowman?’ don’t bring you out in hives, you’re either in the former camp or you’re very, very lucky.

For small people, Frozen isn’t just a film. It’s the answer to life, the universe and everything. But why? What’s the secret?

The sarcastic answer is money: Frozen’s a Disney film, and that means it has a massive marketing budget behind it. But even Disney can’t sell a bad movie, let alone turn it into the kind of phenomenon that’s dementing dads and driving mums mad.

Parents aren’t packing theatres for sing-a-long showings of The Emperor’s New Groove, or ordering sing-a-long…

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